Arguably the best advert of all time, it’s caused a shit storm as political zealots have claimed it supports Obama’s reelection campaign, when its really just saying, “Hey America, we’re fucked right now, but let’s remember how great we were and let’s work together to get back there.”
It was played at half time at the Super Bowl and comments poignantly on the current climate in America. No force fed product shots were used. It positioned Chrysler as the all American car for the all American citizen. The timing couldn’t be more perfect.
There is an amazing visualisation of the viral dissemination of the advert on their YouTube channel. Make sure you check it out.