It’s Half Time In America

Arguably the best advert of all time, it’s caused a shit storm as political zealots have claimed it supports Obama’s reelection campaign, when its really just saying, “Hey America, we’re fucked right now, but let’s remember how great we were and let’s work together to get back there.”

It was played at half time at the Super Bowl and comments poignantly on the current climate in America. No force fed product shots were used. It positioned Chrysler as the all American car for the all American citizen. The timing couldn’t be more perfect.

 

There is an amazing visualisation of the viral dissemination of the advert on their YouTube channel. Make sure you check it out.

Advertisements
Tagged , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: