How do you change perceptions?

Social media is an incredible tool, we all know this and by accessing my blog you are clearly embracing it. Few companies have really figured out how to effectively harness social media, but those who do get far more out of their expenditure than they would through any other communication medium.

So here’s the problem, how do you change the worlds perceptions of Japan as a travel destination? How do you show people that life has carried on, that Japan is still safe to go to and that it still has an abundance of travel jewels in its crown. How can you expose people to meaningful and relevant content that will help to breakdown the perceived image we all recall when thinking of Japan, the Tsunami and the deterring radiation leaks?

Japanese tourism came up with this brilliant app that engages travellers networks with their experiences in Japan. It’s a work of digital genius.

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