It seems as if Australasia is at the forefront of a new wave of interesting music acts that are hitting the international scene. We heard Gotye and Kimbra, and now abe&tell whom seem to be using OK GO’s method of exposure by going viral through a rad music video.
I found this project really interesting, it just shows that a good idea doesn’t need budget to make a rad music video. Their expenses were a camera and an iPad, the rest of it was shot on the streets of Sydney. The video is very, very simple, but their method of delivery makes it as watchable as is it is uncomplicated.
What better way to get exposed to the world than using 500+ women around Sydney to provide the backdrop for your simple music video.
abe&tell – This Man’s Brighter Days